Find out what is limiting your Shopify store—and what to improve first
Receive a structured, independent review of your Shopify store with
clear observations, prioritized recommendations and practical next
steps for improving clarity, trust and the customer journey.
Designed for Shopify brands that:
Have a store that feels unclear, outdated or difficult to shop
Are planning a redesign but are unsure what should change first
Want an expert second opinion before investing in development
Are preparing to launch and want the customer journey reviewed
One-time fixed fee$199 USD
Standard deliveryWithin 3 business days
Delivery begins after we receive your completed questionnaire and
store details.
No consultation call required. Complete the short intake form
after ordering.
Your review fee can become project credit
Move forward with Oritenga within 30 days and the full $199 review
fee will be credited toward an eligible project of $1,500 or more.
Review it with confidence
Request one clarification or revision round within 7 days. If the
revised review still does not provide the promised prioritized
recommendations and clear next steps, we will refund the full
Store Review fee.
Shopify Store Review
Example
Example deliverableSample report shown for illustration
Example priorityClarify the primary product promise
High priorityCustomer clarity
Action planRecommendations ordered by priority
The example report is illustrative. Your review is prepared
specifically for your store, priorities and available information.
The Review Scope
Five areas that shape the Shopify customer journey
The Store Review examines how visitors discover products, understand
the offer, build confidence and move toward purchase. Each area is
assessed for clarity, usability, trust and avoidable friction.
i
The depth of each area depends on your store structure, available
content and any access or analytics information you choose to
provide.
Review area01
Homepage and navigation
We review whether the homepage communicates the brand, product
offer and next step quickly enough for a new visitor.
What we examine
Message clarity
Visual hierarchy
Navigation structure
Collection access
Trust and reassurance
?
Key question
Can visitors understand what you sell and where to go next?
Review area02
Product pages
We assess how clearly the product page explains the offer,
supports the buying decision and presents important information
around the purchase action.
What we examine
Product promise
Images and content order
Variants and purchase options
Benefits and supporting proof
Delivery, returns and reassurance
?
Key question
Does the page answer the questions a customer needs before
purchasing?
Review area03
Mobile shopping
We review the experience on smaller screens, where limited space,
scrolling and tap behavior can make important information harder
to find or use.
What we examine
Mobile hierarchy
Readability
Tap targets
Sticky purchase controls
Scrolling and content order
?
Key question
Can customers understand and complete key actions comfortably
on mobile?
Review area04
Cart and buying flow
We examine the steps between product selection and checkout to
identify unclear choices, unnecessary interruptions and missing
reassurance.
What we examine
Cart presentation
Quantity and product controls
Discount messaging
Shipping expectations
Checkout readiness
?
Key question
Is the path from product selection to checkout clear and
predictable?
Review area05
Apps, trust and retention
We review the visible role of apps and supporting
customer-experience elements to identify duplication, distraction,
trust gaps and missed follow-up opportunities.
What we examine
Visible app experience
Reviews and social proof
Email and retention prompts
Subscriptions or loyalty elements
Trust, policies and reassurance
?
Key question
Do these elements support the customer journey or make it more
complicated?
✓
Important scope clarification
A review identifies priorities. It does not include implementation.
The Store Review provides findings, recommendations and next steps.
Design changes, development, app configuration and implementation
are quoted separately when requested.
Recommendations may be grouped as:
Immediate fixes
Important improvements
Future opportunities
Your Deliverables
A prioritized Shopify review you can use immediately
You receive a store-specific PDF report and a private narrated
walkthrough explaining the most important findings, why they matter
and what should happen next.
i
The report is prepared for your store and priorities. It is not a
generic checklist or automated score.
Example Deliverable
Recommended Next Steps03
PriorityRecommendationPurpose
Annotated Findings02
01
02
03
ORITENGA
Shopify Store Review
Priority Overview
Prioritized findings and recommended action plan
Immediate fixes
Important improvements
Future opportunities
Private recordingStore Review Walkthrough
8–12 min
08:42
✓PDF report
✓Recorded walkthrough
✓Prioritized action plan
Delivery Summary
Two practical formats, prepared specifically for your store
PDF Store ReviewApproximately 15–20 pages
A structured report containing prioritized findings,
annotated examples and recommended next actions.
Narrated WalkthroughApproximately 8–12 minutes
A private recorded explanation of the main findings,
priorities and recommended sequence of improvements.
Standard DeliveryWithin 3 business days
Delivery begins after we receive your completed questionnaire
and store details.
01
02
03
01
Prioritized issue list
Findings are organized by urgency and importance so you can quickly
see which issues deserve attention first.
Relevant store screens are marked with numbered observations that
show where customer confusion, friction or missing reassurance may
occur.
Annotations connect each finding to a specific part of the customer
journey.
Finding
→
Recommended action
Intended purpose
03
Recommended next actions
Each important finding includes a practical recommendation and an
explanation of what the proposed change is intended to improve.
Recommendations can support future design, development or internal
planning.
Quick wins
Larger improvements
04
Quick wins versus larger improvements
The report separates smaller corrections from changes that may
require additional design, development, content or strategic
decisions.
This helps you plan according to available time, budget and
resources.
Example Deliverable
Shopify Store Review
Prioritized Findings & Action PlanPrepared by Oritenga
05
Structured PDF report
The complete review is delivered as a professional PDF that you can
save, share with your team and use when planning implementation.
The exact page count depends on the size and complexity of the store.
Private recordingStore Review Walkthrough
8–12 minutes
06
Private recorded walkthrough
The walkthrough explains the main findings in plain language and
shows how the recommended priorities connect across the customer
journey.
Replay it, share it with your team and review it alongside the PDF.
After Delivery
Questions after delivery?
You may request one clarification or revision round within 7 days
of receiving the review. This is intended to clarify the findings
or correct something that was misunderstood—not to expand the
review into additional pages or implementation work.
No live review call is included
Additional consulting or implementation support can be arranged
separately when needed.
Sample Review Output
See how a store observation becomes a clear next action
Each important finding connects a specific part of the store to the
customer experience, explains why it deserves attention and
recommends a practical next step.
i
The example below demonstrates the structure of a finding.
Actual findings and recommendations are prepared specifically
for each store.
Illustrative Sample Finding
Sample report extract
Illustrative example showing how an observation is connected to
customer impact, a recommendation, priority and estimated effort.
Homepage and navigation
The first screen does not clearly explain the product offer
High priority
Medium effort
01
Problem
The homepage hero introduces the brand visually, but the main
product category, customer benefit and next shopping action
are not immediately clear.
02
Why it matters
A new visitor may need to scroll or explore the navigation
before understanding what the store sells and where to begin.
This adds unnecessary effort at the start of the customer
journey.
03
Recommended improvement
Restructure the hero around one clear product promise, use a
specific primary call to action and place a short reassurance
row directly beneath the first section.
Intended purpose
Make the offer easier to understand and give new visitors a
clearer route into the relevant collection.
PriorityHigh
This affects the first stage of the customer journey and is
visible to most new visitors.
Estimated effortMedium
Likely to require copy refinement, design adjustments and
theme-section changes.
Report Method
How recommendations are classified
Priority
Priority indicates how directly an issue may affect clarity,
trust or progression through the customer journey.
HighMediumOpportunity
Estimated effort
Estimated effort is a relative indication of the likely work
involved, not a fixed development quote.
Small
Content, settings or limited interface adjustments.
Medium
May require copy, design or theme-development work.
Larger
May require broader redesign, development or strategic
decisions.
✓
Store-specific recommendations
Recommendations are specific to the store reviewed
This illustrative sample demonstrates the report format and level
of explanation. It does not mean that every Shopify store has the
same issue or requires the same solution.
Is This Review Right for You?
Designed for Shopify brands that need clarity before implementation
The Store Review is most useful when you already have a Shopify
store and need an independent, prioritized view of what should be
improved before investing in design or development.
i
It is a strategic review and action plan—not a replacement for
implementation, emergency support or a complete redesign.
Best suited for
Good fit
The Store Review is likely a good fit when:
✓
You already have a Shopify store
Your store is live or substantially built, giving us enough
structure, content and customer journey to review.
You are unsure what to improve first
You need help separating urgent issues from lower-priority
opportunities.
You are preparing for a redesign
You want to understand the current store before investing in
broader design and development.
You need independent prioritization
You want store-specific recommendations rather than a generic
checklist, app suggestion or automated score.
You need a clearer brief for future work
You want documented findings that can support internal
planning or future design and development.
Consider another service
Not the right fit
A different service may be more suitable when:
i
You are looking for immediate development
Theme edits, coding, app configuration and implementation are
not included in the Store Review.
Your website is not on Shopify
The review is designed for Shopify stores unless a Shopify
migration is already being considered.
You expect a complete redesign inside the review
The report may recommend design changes, but complete design,
development and implementation are quoted separately.
You need urgent technical troubleshooting
Broken functionality, checkout errors or other immediate
technical problems require a separate diagnostic or
development service.
Your store is not ready to be reviewed
Placeholder content or substantially unfinished pages may not
provide enough material for a useful review.
?
Choose the right starting point
Still deciding whether the review fits your situation?
The Store Review is the right starting point when your main question
is, “What should we improve, and in what order?” If you already know
exactly what needs to be designed or developed, a project
consultation may be more appropriate.
The Store Review tells you what should be improved and in what order.Implementation is quoted separately.
A Clear, Simple Process
From your store details to a prioritized action plan
Share the information we need, let Oritenga complete the review and
receive a structured report showing what deserves attention, why it
matters and what should happen next.
i
No changes are made to your live store during the review. Design,
development and app implementation are discussed and quoted
separately.
01Your input
Store URL
Main goal
Priority pages
Submit details✓
Submit your store details
Complete the short questionnaire and share your Shopify store URL,
primary business goal and up to three products or pages you would
most like us to examine.
Please provide
Store URL
Completed questionnaire
Primary store goal
Up to three priority products or pages
Optional collaborator access, analytics screenshots or other useful
context may also be provided when available.
02Manual review
123
Oritenga reviews the store
We manually examine the customer journey across the homepage,
navigation, product pages, mobile experience, cart flow and visible
trust or retention elements.
Review approach
Manual review
Store-specific analysis
No automated score
No live-store changes
The review is based on your actual store and priorities—not a
generic checklist.
03Within 3 business days
Store Review
Priority Overview
Private walkthrough
Receive your findings
Within 3 business days, you receive a prioritized PDF report and a
private narrated walkthrough explaining the main findings and
recommended sequence of improvements.
Your deliverables
Approximately 15–20 page PDF
Approximately 8–12 minute walkthrough
Prioritized next actions
Delivery begins after the completed questionnaire and required store
details have been received.
04Within 7 days
Internal planning
Share with team
Project quote
Clarify and plan next steps
Review the findings with your team and request one clarification or
revision round within 7 days if anything needs to be explained or
corrected.
Possible next steps
One clarification round
Internal planning
Share with another provider
Optional implementation quote
A live review call is not included. Additional consulting can be
arranged separately when needed.
Store Review Promise
Clear, actionable priorities—or we make it right
If the completed Store Review does not give you clear, actionable
priorities, contact us within 7 days of delivery. We will clarify or
revise the recommendations.
If the revised review still does not provide the promised
prioritized findings and clear next steps, we will refund the Store
Review fee.
01
Request clarification
Contact us within 7 days of delivery.
→
02
We clarify or revise
We address unclear or misunderstood recommendations.
→
03
Refund if still unresolved
The fee is refunded if the revised review still lacks clear
priorities.
i
This promise applies to the clarity and actionability of the Store
Review. It does not guarantee agreement with every recommendation,
specific commercial results or implementation outcomes.
i
The promise requires accurate store information and reasonable
access to the pages or information needed to complete the review.
Separate Store Review promise
This promise applies only to the fixed-price Store Review and is
separate from Oritenga’s stage-based satisfaction guarantee for larger
design and development projects.
Start Your Store Review
Get a clear, prioritized plan for improving your Shopify store
Purchase the Store Review securely through Shopify. After checkout,
you will receive the short questionnaire needed for Oritenga to begin
the review.
✓
No consultation call is required before ordering.
One-time Shopify service
Shopify Store Review
$199
USD · One-time payment
What is included
A manual, store-specific review showing what should be improved,
why it matters and what to prioritize first.
✓
Prioritized PDF Store Review
Approximately 15–20 pages, depending on store size.
✓
Private narrated walkthrough
Approximately 8–12 minutes.
✓
Annotated findings and next actions
Clear observations connected to practical recommendations.
✓
Prioritized improvement categories
Immediate fixes, important improvements and future
opportunities.
✓
One clarification or revision round
Available within 7 days of receiving the review.
After Purchase
Three simple steps to begin
01
Complete the questionnaire
Share your primary goal and up to three priority products or
pages.
→
02
Oritenga completes the review
We manually examine the store without making changes to the
live website.
→
03
Receive your review
The PDF report and walkthrough are delivered to the email
address used during checkout.
Store Review Promise
Clear, actionable priorities—or we make it right
If the completed review does not provide clear, actionable
priorities, contact us within 7 days. We will clarify or revise
the recommendations. If the revised review still does not provide
the promised prioritized findings and clear next steps, we will
refund the Store Review fee.
Review scope
The Store Review includes analysis, findings and recommendations.
Design, development, theme changes, app configuration and
implementation are not included and are quoted separately.
Communication
A live review call is not included in the fixed-price package.
Additional consulting can be arranged separately when needed.
Choosing a selection results in a full page refresh.