DTC-Focused Shopify Agency for eCommerce Brands

We build and improve Shopify stores that are easier to trust and buy from.

Oritenga is a DTC-focused Shopify agency helping eCommerce brands. We build new stores, redesign existing ones, improve product pages, connect subscriptions and email journeys, and create clearer shopping experiences that help customers buy with confidence.

Build a new Shopify store
Improve an existing store
Make the buying journey clearer
See our work
Oritenga Shopify agency work showing desktop store design, product pages, mobile shopping and cart experience
Design and development Shopify Store Design
Clearer buying journey Product Pages & Mobile Shopping
Specialized support DTC & eCommerce focused
Controlled permissions Secure Shopify Partner access
Independent feedback Real client reviews
Lower-risk workflow Review before larger work
What We Do

Four ways we can help your Shopify store

Whether you are launching, redesigning, improving product pages, or connecting the tools behind your store, we help create a clearer and easier shopping experience.

Illustrative comparison showing a Shopify store redesign Shopify Redesign
02

Redesign or improve your current store

We improve outdated layouts, unclear pages, mobile usability, navigation, branding, and the customer journey.

Explore Shopify Redesign
Shopify product page illustration showing benefits, reviews, subscription options and add to cart Product Page & Conversion Improvement
03

Improve product pages and buying flow

We make products easier to understand and buy through clearer benefits, trust, reviews, offers, subscriptions, and cart improvements.

Explore Product Page & CRO Work
Illustration showing Shopify connected to subscriptions, Klaviyo, reviews and customers Shopify Integrations
04

Connect subscriptions, email, and apps

We help set up subscriptions, Klaviyo email journeys, reviews, bundles, upsells, analytics, and other Shopify tools.

Explore Shopify Integrations
Selected Work & Brand Experience

See the work, not only the promise

Selected Shopify work and brand-side eCommerce experience across wellness, beauty, home products, and technical products.

More selected experience Different products require different buying journeys.
Bellave premium beauty brand eCommerce presentation
Brand-Side Experience
Beauty Premium presentation and product trust
Premium Beauty

Bellave

02

Premium beauty presentation focused on product benefits, visual trust, mobile shopping, and clear purchasing decisions.

Beauty Product Storytelling Mobile UX Conversion
View project
TheCam technical outdoor product and eCommerce experience
Brand-Side Experience
Technical Products Product clarity, comparison and catalog structure
Electronics & Outdoor

TheCam

03

Product-focused eCommerce experience for customers comparing features, accessories, bundles, and technical product information.

Product UX Technical Products Bundles Catalog Structure
View project
How We Work

A simple process from first review to launch

Clear stages, visible progress, secure Shopify collaboration, and approval before major changes are published.

01
Review and plan

Understand the store before larger work begins

We understand your store, customers, goals, problems, and priorities before larger work begins.

Secure Shopify Partner access—no password sharing.
02
Build and share progress

See meaningful progress while the work develops

We design and develop the agreed work while sharing previews, questions, and meaningful progress updates.

You do not have to wait until the end to see the direction.
03
Review, approve, and launch

Approve the direction before major changes go live

You review the work, request agreed adjustments, and approve the direction before major changes are published.

Controlled launch and clear handover.
Oritenga project process
30-second overview See how a Shopify project moves from review to launch.

Captions included. Starts automatically when visible. Muted by default.

Lower-Risk Working Approach

Start small. See the direction. Continue only when it feels right.

We do not want clients to pay for work they do not want.

Every Shopify project includes clear review points so you can see the direction, provide feedback, and approve the work before the next major stage begins.

Client Happiness Commitment If you are not happy with the direction, we revise the work. If it still does not feel right, we can stop there and refund that stage.

For a qualifying first stage, the exact revision allowance, refund conditions, exclusions, and approval point are confirmed in writing before work begins.

01

Review

See the completed direction before the next major stage begins.

02

Revise

Request reasonable agreed adjustments before approving the stage.

03

Approve or stop

Continue only when the direction is clear and acceptable.

Choose a lower-risk starting point Begin with the option that best matches how clear your priorities are.
Unsure what should be fixed first?

Start With a Store Review

Get a focused assessment of your store, customer journey, and priorities before committing to larger work.

Request a Store Review
Prefer to test the working relationship?

Begin With a Focused First Milestone

Start with one product page, landing page, theme improvement, or another clearly defined Shopify task.

Discuss a Focused Milestone

Clear terms before work begins: the proposal confirms which stage qualifies, included revisions, the approval point, third-party exclusions, and how completed or approved stages are handled.

Verified Client Feedback

Clients value clear communication and reliable delivery

Real 5-star Upwork feedback from Shopify store builds, premium wellness eCommerce projects, and conversion-focused landing pages.

5.0
Premium Shopify Product Store
“The Shopify store was built professionally with strong attention to detail, clean design, mobile optimization, and a clear focus on conversion.”
Reliable Clear Communication Detail Oriented
5.0
Single Product Funnel Website
“The work was completed quickly, communication was clear, and every adjustment was handled fast. Very professional and easy to work with.”
Collaborative Responsive Professional
Dimitar, Founder and Shopify Project Lead at Oritenga
New Zealand
Your Project Is Led by a Real Person

Dimitar

Founder & Shopify Project Lead

Hands-on Shopify and eCommerce project experience across store design, development, product pages, subscriptions, Klaviyo, conversion improvement, testing, and launch coordination.

Client communication Quality control Priorities and delivery
O
Oritenga Limited DTC-focused Shopify agency · New Zealand
Clear accountability One person remains responsible for communication, priorities, quality, and delivery from start to finish.
Choose Your Starting Point

Not sure what your Shopify store needs first?

Start with a Store Review for a lower-risk assessment, or book a consultation when your project requirements are already clear.

Recommended when unsure
Lower-risk first step

Start With a Store Review

Best when you want help identifying the most important priorities before larger Shopify work begins.

Understand what should be improved first
Receive clearer priorities and recommendations
Decide on larger work after reviewing the direction
Request a Store Review
Clear project requirements

Book a Shopify Consultation

Best when you already know you need a new build, redesign, migration, product page improvement, subscriptions, or custom Shopify work.

Discuss the project goals and required work
Clarify scope, priorities, and next steps
Prepare for a structured Shopify project
Book a Consultation
Secure access
Clear scope
Review points
Stage refund option

The stage refund option applies to the eligible agreed project stage and its stated review terms.