01
Communication
You will have a clear main point of contact who coordinates updates, questions, feedback and next steps. I remain available for important project decisions and direction.
Founder-Led Shopify Team
A specialist Shopify team with clear responsibility and founder oversight
Hi, I’m Dimitar, founder and Shopify Project Lead at Oritenga Limited.
Oritenga brings together Shopify designers, developers and conversion specialists according to the needs of each project. You will have a clear main point of contact, defined responsibilities and a transparent process from the first conversation through final handover.
I remain involved in project direction, important decisions, milestone reviews and final quality control, making sure the work stays aligned with the agreed scope and standard.
Clear accountability
You benefit from specialist support without losing clear responsibility, direct communication or founder involvement.
Oritenga Limited
New Zealand company
Shopify Partner
Working internationally
Based in New Zealand
Founder & Project Oversight
Dimitar
Founder & Shopify Project Lead
Company
Oritenga Limited
Location
New Zealand
Involved in project direction, milestone review and final quality control.
Specialist support
The right designers, developers and specialists are assigned according to the project scope.
Clear Project Responsibility
A dedicated project team, with founder oversight at every important stage
Your project is delivered by the Oritenga team members and specialists best suited to the agreed scope. Depending on the work required, this may include Shopify designers, developers, conversion specialists or other supporting professionals.
You will have a clear main point of contact throughout the project. I remain involved in the direction, important decisions and quality review, and I check every project before major work is presented, approved or delivered.
The work may involve several specialists, but responsibility, direction and quality control remain clearly managed.
Dimitar Karabonev
Founder & Shopify Project Lead
Involved in project direction, milestone review and final quality control.
02
Scope
The project lead and I confirm the agreed deliverables, requirements, responsibilities and boundaries before work begins and whenever a stage needs clarification.
03
Priorities
We translate your business goals into a clear order of work so the assigned team focuses on the areas that matter most to the customer experience and project outcome.
04
Quality Control
The assigned specialists review their work throughout delivery, and I personally check the project at important milestones before major work is presented, approved or published.
05
Delivery
The project team coordinates the agreed stages, tracks progress and communicates any dependencies, decisions or changes that may affect the delivery plan.
06
Handover
We complete a final review, confirm that the agreed work has been delivered and provide the relevant guidance, notes or walkthrough included in the project scope.
The Oritenga approach
You benefit from a specialist team without losing clear
responsibility or founder involvement.
Relevant Experience
Experience that connects product brands, Shopify delivery and the customer journey
Oritenga’s experience is focused on the practical needs of product-led eCommerce businesses—from presenting the offer clearly and building the Shopify experience to coordinating delivery and reviewing the final customer journey.
The focus is not only how a store looks, but how its structure, content, functionality and buying path work together.
See Selected Shopify Work
01
Product-brand perspective
Experience working with product-led businesses provides a practical understanding of positioning, product presentation, customer questions, trust and the operational decisions behind an eCommerce store.
02
DTC and eCommerce experience
Work across consumer-facing stores has included product discovery, collection structure, product-page communication, mobile shopping and the journey from first visit to checkout.
Core Delivery Experience
03
Shopify delivery
Relevant delivery experience includes Shopify store builds, redesigns, theme customization, custom sections, product pages, landing pages, app integration, responsive testing and launch preparation.
04
Conversion-focused improvement
Projects are reviewed through the customer’s perspective, with attention to offer clarity, page hierarchy, mobile usability, trust, product selection and unnecessary friction in the buying journey.
05
Project leadership
Experience also includes defining scope, organizing priorities, coordinating specialist contributors, reviewing milestones, controlling quality and guiding projects through approval, testing and handover.
Connected experience
A practical combination of brand understanding, Shopify execution
and accountable project delivery.
Each project is approached according to its actual goals, stage and commercial priorities—not through a fixed one-size-fits-all process.
How We Work
Simple working principles that keep projects clear, useful and controlled
Good Shopify work depends on more than design and development. It also requires clear priorities, practical decisions, secure access and a controlled approval process.
These principles guide how Oritenga approaches every project, from the first review through final delivery.
01
Clarity before complexity
We begin by understanding the offer, customer journey, business priorities and current problems before recommending additional features, apps or custom development.
What this means for you
The project starts with clear reasoning, not unnecessary technical complexity.
02
Practical recommendations
Recommendations are connected to the store’s actual stage, available content, technical setup and commercial priorities. We focus on actions that can be understood, implemented and reviewed.
What this means for you
You receive clear next steps rather than vague design opinions or an unrealistic wish list.
03
Secure Process
Secure collaboration
Oritenga uses Shopify Partner collaborator access whenever store access is required. You do not need to share your Shopify administrator password, and access can be limited to the areas needed for the agreed work.
What this means for you
Access is handled through Shopify’s professional collaboration process, with clear permissions and no password sharing.
04
Review before publishing
Whenever the project setup allows, work is prepared and checked before it is published to the live customer experience. Important changes are presented for review, testing and approval before launch.
What this means for you
Significant changes are not published unexpectedly or without an opportunity to review them.
Controlled Delivery
Important work moves through a clear review process
01
Prepare
→
02
Review
→
03
Test
→
04
Approve
→
05
Publish
The goal is straightforward
Fewer surprises, clearer decisions and a Shopify project that remains
understandable at every stage.
Complex work may happen behind the scenes, but the client experience should remain organized and transparent.
Company & Independent Proof
A real New Zealand company with work and client feedback you can verify
Oritenga Limited is a New Zealand company providing Shopify design, development and conversion-focused services to product-led businesses.
You can review our external work history, verified client feedback and professional collaboration process before deciding whether we are the right fit for your project.
Proof should be visible, specific and independently verifiable.
External profile
Upwork profile
Review Oritenga’s agency profile, Shopify-focused positioning, completed contracts and publicly visible client feedback.
View Upwork Profile
Source-linked feedback
Verified reviews
The reviews shown below come from completed Upwork contracts and are presented with the project title, rating and review details.
See Client Reviews
Professional store access
Shopify Partner workflow
When store access is required, Oritenga requests collaborator access with only the permissions needed for the agreed project.
You do not need to share your Shopify administrator password.
Direct communication
Company email
Project communication and important documents can be handled through an Oritenga company email address instead of an anonymous personal account.
info@oritenga.com
Messages are handled by Oritenga Limited.
Shopify collaboration process
Secure access without sharing your administrator password
01
Access requested
→
02
Permissions reviewed
→
03
Work completed
→
04
Access managed
Independent work history
Review our live Upwork agency profile
Current profile information, platform status and publicly visible feedback can be reviewed directly on Upwork.
Open Live Upwork Profile
Profile statistics and platform badges may change over time. The live
Upwork page is the current source.
View live profile
Verified client feedback
View Upwork source
Reviews from completed Shopify projects
These review images show the original project context, rating and client feedback supplied through Upwork.
Verified Upwork review
Premium Shopify Product Store
Verified Upwork review
Premium Wellness Brand Website
Verified Upwork review
Single-Product Funnel Website
Review images are shown for transparency. Open the live Upwork agency profile to review the current external source.
Available before your project begins
Real company details, independently visible work history and a
professional Shopify collaboration process.
Choose Your Next Step
Choose the right starting point for your Shopify project
Whether you already have a defined project or first need clarity on what should change, there is a practical way to begin.
Choose the option that best matches your current stage.
Have a defined project? Book a consultation. Need clear priorities first? Start with a Store Review.
Collaborative project approach
Your goals remain central while the right expertise is brought into each stage of the project.
Shared priorities
Clear feedback
Accountable delivery
Direct communication
Clear scope before work begins
Secure Shopify collaborator access
Review before publishing