Shopify Project Pricing

Clear starting points for Shopify projects

Every Shopify project is different, but understanding the likely investment should not be difficult. Explore Oritenga’s fixed-price starting point and typical project prices before choosing the most appropriate next step.

All prices are shown in USD. Final pricing is confirmed after the project scope, requirements and delivery priorities are reviewed.

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Free 30-minute consultation

No obligation

No Shopify password required

Fixed-Price Starting Point

Start with a clear review of your Shopify store

The Oritenga Store Review is designed for brands that need clear priorities before committing to a larger design, development or CRO project.

$ 199 USD
Fixed price

One clear scope. No custom quotation required.

What is included A practical review focused on priorities

Store and customer journey review

Review of the store structure, navigation, key pages and customer journey.

Conversion and usability observations

Identification of important UX, trust, mobile and conversion opportunities.

Prioritized recommendations

Recommendations organized by importance so you know what should be addressed first.

Report and video walkthrough

A written PDF report and video walkthrough explaining the findings and recommended next steps.

What you receive

Clear priorities for your next Shopify improvements

Use the review as a practical roadmap, or continue with Oritenga for the recommended design and development work.

The Store Review provides analysis and recommendations. Design changes, development work and third-party costs are quoted separately when required.

Start Your Store Review

Review the full scope and submit your store details before purchase.

Fixed $199 USD price

No Shopify password required

No obligation to continue

Typical Project Investments

Choose the closest starting point for your Shopify project

These starting prices provide an initial guide for common Shopify projects. Final pricing depends on the confirmed scope, number of templates, custom functionality, integrations and content requirements.

Starting prices are shown in USD and do not include Shopify plans, paid themes, third-party apps or external software fees.

01

Focused Shopify Improvements

Targeted design, development or usability improvements within an existing Shopify store.

From
$500 USD
Suitable for

Custom sections, theme adjustments, navigation improvements, app styling, focused UX changes and smaller technical tasks.

Defined improvement scope

Theme or Custom Liquid updates

Responsive implementation

Testing before completion

The final price depends on the number and complexity of requested improvements.

Discuss Your Project
02

Product or Landing Page

A conversion-focused Shopify page designed around one product, campaign or customer journey.

From
$900 USD
Suitable for

Flagship product pages, campaign landing pages, advertorial pages, collection landing pages and reusable product-page systems.

Page structure and UX direction

Responsive page design

Shopify development

Testing and final review

Advanced graphics, copywriting, complex product options and custom functionality may increase the investment.

Discuss Your Project
03

Shopify Store Redesign

A broader redesign for an existing store that needs stronger presentation, usability and conversion foundations.

From
$2,500 USD
Suitable for

Outdated themes, inconsistent branding, weak mobile experiences, unclear customer journeys and stores preparing for growth.

UX and visual direction

Key Shopify template redesign

Responsive theme development

Quality assurance and launch support

Catalogue size, migrations, integrations and the number of redesigned templates affect the final proposal.

Discuss Your Project
04

New Shopify Store

A complete Shopify foundation for a new brand or an established business moving to Shopify.

From
$3,000 USD
Suitable for

New DTC brands, businesses moving from another platform and companies launching a new ecommerce store or product line.

Shopify setup and configuration

Core store templates

Essential app integration

Testing, launch and handover

Large catalogues, advanced subscriptions, migrations and custom integrations require a tailored proposal.

Discuss Your Project
Need help choosing?

Not sure which project type is closest?

Book a free 30-minute consultation. Oritenga will review your goals and help identify the most appropriate scope before a proposal is prepared.

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Ongoing Shopify Support

Keep improving your Shopify store after the initial project

Oritenga provides structured monthly support for brands that need continued Shopify development, conversion improvements and technical assistance without starting a separate project for every task.

From
$750 USD / month

Monthly scope, available capacity and priorities are confirmed before the support plan begins.

Best suited for

Growing Shopify brands with regular development needs, ongoing campaigns, new product launches or a backlog of store improvements.

Discuss Ongoing Support

Share your current Shopify priorities and Oritenga will recommend an appropriate monthly support structure.

Monthly priorities agreed in advance

Work reviewed before publishing

Engagement terms confirmed first

What support can cover

Flexible support around agreed priorities

Monthly

Shopify development

Theme improvements, Custom Liquid sections and approved functionality updates.

New pages and sections

Landing pages, campaign sections, product content and reusable store components.

CRO and UX improvements

Ongoing refinements to usability, customer journeys, trust and mobile experience.

Theme and app support

Assistance with existing Shopify apps, theme configuration and presentation issues.

Launch and campaign support

Store updates for product launches, promotions and seasonal campaigns.

Technical maintenance

Investigation and resolution of agreed theme, layout and storefront issues.

How monthly support works

A clear improvement cycle

01

Prioritize

Agree on the most important tasks for the upcoming support period.

02

Improve

Oritenga completes the approved design, development and optimization work.

03

Review

Completed work is reviewed and the next priorities are identified.

Ongoing support is based on an agreed monthly scope and available capacity. Large redesigns, complex integrations, migrations and entirely new store builds may require a separate project proposal.

What Affects Pricing

What determines the final project investment?

The starting prices provide a useful initial guide, but the final investment depends on the work required to deliver the project properly. These are the six factors that most often affect Shopify project pricing.

Oritenga confirms the scope, deliverables and price before development begins.

01
Templates and scope

Scope and number of templates

A focused update to one section requires less work than redesigning the homepage, product, collection, cart and supporting page templates.

One focused template

Multiple connected templates

Project impact Focused → Extensive
02
Design direction

Custom design requirements

Theme-based improvements are generally more efficient, while fully custom layouts, graphics and responsive interactions require additional design and development.

Theme-based customization

Fully custom experience

Project impact Theme-based → Custom
03
Products and catalogue

Product and catalogue complexity

Product volume, variants, bundles, subscriptions, filters, custom options and collection structure can increase setup, development and testing requirements.

Simple product structure

Advanced catalogue logic

Project impact Simple → Advanced
04
Connected systems

Apps and integrations

Subscriptions, reviews, email marketing, tracking, customer accounts and external systems may require configuration, styling, data setup or custom integration work.

Klaviyo Recharge Appstle Reviews Tracking
Project impact Configuration → Integration
05
Content and migration

Content and migration requirements

Product data, page content, images, blogs, customer information and URL redirects may need to be prepared, reorganized or migrated from another platform.

Content supplied and ready

Migration and preparation

Project impact Ready → Reorganized
06
Timeline and launch

Timeline and launch dependencies

A compressed launch schedule, approval delays, external suppliers and work that depends on other teams can affect project planning, capacity and delivery.

Standard delivery schedule

Priority or dependent launch

Project impact Planned → Compressed
Pricing process

How Oritenga confirms your price

Before a proposal is prepared, Oritenga reviews the required templates, functionality, integrations, content responsibilities and delivery priorities.

01
Review

Review the requirements

02
Define

Define the deliverables

03
Confirm

Confirm the investment

04
Begin

Begin the agreed project

Discuss Your Project
Potential External Costs

What may be charged separately

Oritenga’s project price covers the agreed strategy, design, development and delivery scope. Certain licences, subscriptions, creative assets and specialist services may create additional costs when required for the project.

Any expected additional cost is identified and approved before a purchase or separate service begins.

Included in your proposal

A clearly defined project scope and investment

Your confirmed proposal defines Oritenga’s services, deliverables, milestones and project investment. Items outside that agreed scope are not automatically added.

No unapproved purchases

External costs identified clearly

Client ownership of licences where applicable

External platform costs

Shopify and software

4 items

Shopify subscription

Paid directly to Shopify

Your Shopify plan is billed directly by Shopify and is not included in Oritenga’s project fee.

Paid theme licence

One-time external licence

When a premium Shopify theme is selected, its licence is purchased separately for the client’s store.

A free theme with custom development may be recommended when it is the better solution.

Third-party app subscriptions

Recurring provider cost

Subscription, review, email marketing, search, filtering and other Shopify apps may have recurring provider charges.

External software and platform fees

External provider cost

Email platforms, migration tools, CRM or ERP systems, translation services and paid integrations may have separate licence, usage or subscription fees.

Optional production costs

Creative assets

Premium fonts or stock assets

Optional licensed asset

Premium typefaces, stock photography, video clips, illustrations and other licensed assets are charged separately when required and approved.

Free or client-supplied assets can be used when they meet the project requirements.

Photography and video production

Separately scoped production

Product photography, lifestyle photography, editing, animation and professional video production are quoted separately when not included in the project scope.

Optional specialist service

Specialist content

Advanced copywriting

Optional specialist service

Long-form brand copy, SEO content, advertorials, extensive product descriptions and specialist campaign copy may require a separate copywriting scope.

Page structure, content placement and basic interface copy can still be included when defined in the proposal.
No unexpected additions

External costs follow a clear approval process

Known external costs are listed in the proposal or discussed before the project begins. New requirements that appear during delivery are explained before they are purchased or added to the scope.

01
Identify

Requirement identified

02
Explain

Cost and responsibility explained

03
Approve

Client approval received

Pricing FAQ

Clear answers before you commit to a Shopify project

Understand how Oritenga confirms pricing, structures payments and handles project changes before you decide on the most appropriate next step.

01 Are these prices fixed?

The $199 Store Review is a fixed-price service with a defined scope.

Prices shown for improvements, landing pages, store redesigns, new stores and ongoing support are starting points. The final investment is confirmed after Oritenga reviews the required templates, functionality, content, integrations and delivery priorities.

The final price and deliverables are confirmed before project work begins.

02 Can Oritenga work within a smaller budget?

Possibly. When the available budget does not support the complete requested scope, Oritenga may recommend a more focused first phase, a smaller group of high-priority improvements or the $199 Store Review.

The goal is to reduce or phase the scope responsibly rather than promise a full project that cannot be delivered properly within the available budget.

Explore the Store Review Discuss Your Budget
03 Do I need to pay the full project amount upfront?

Not usually for larger projects. Payment can be divided according to the approved project milestones and delivery schedule.

A starting payment may be required to reserve capacity and begin the first stage. The remaining payments and their related deliverables are clearly defined in the proposal before work begins.

01 Project start

Capacity reserved

02 Milestone review

Deliverables presented

03 Next stage

Approved work continues

04 Are Shopify themes and apps included?

Oritenga’s project fee covers the design, development, configuration and delivery services defined in the proposal. Shopify subscriptions, paid theme licences and third-party app fees are normally billed separately by their providers.

When appropriate, Oritenga may recommend a free Shopify theme combined with custom Liquid development to reduce external costs while maintaining a tailored storefront experience.

Any expected theme, app or external software cost is identified before it is purchased.

05 Can the project be divided into milestones?

Yes. Larger Shopify projects are normally easier to manage when they are divided into clearly defined stages.

01

Discovery and project direction

02

UX and visual design

03

Shopify development

04

Content and integrations

05

Testing, approval and launch

The exact milestone structure depends on the project scope. Each milestone defines its deliverables, review point and related payment.

06 What happens when the scope changes?

Small clarifications that remain within the agreed deliverables can usually be handled as part of the existing project.

When a request adds new templates, functionality, integrations, content work or deliverables beyond the confirmed scope, Oritenga will explain the impact before proceeding.

01 Identify

Change identified

02 Confirm

Cost and timeline explained

03 Approve

Client approval received

Additional work is not added to the project without prior approval.

Still have a pricing question?

Discuss your project before making a commitment

Share your goals, available budget and delivery priorities. Oritenga will recommend the most appropriate starting point.

Book a Consultation
Choose Your Next Step

Not sure which service matches your project?

Book a free 30-minute consultation to discuss your goals, project scope and the most appropriate next step—or begin with a fixed-price Store Review for clear, prioritized recommendations.

Free consultation

Discuss a custom Shopify project

Best for store redesigns, new Shopify stores, custom development and ongoing support.

Book a Consultation

Free 30-minute discussion with no obligation to proceed.

$199 USD · Fixed price

Begin with a structured Store Review

Best when you need clear priorities before committing to a larger design, development or CRO project.

Start With a Store Review

Receive prioritized recommendations and clear next steps.

Free 30-minute consultation

No obligation to proceed

No Shopify password required

Clear scope before work begins

Dimitar, founder and Shopify Project Lead at Oritenga
Founder-led project direction

Your enquiry is reviewed before Oritenga recommends the most appropriate next step—not the largest possible project.