Shopify Design, Development & CRO for DTC Brands

We build Shopify stores that make products easier to understand, trust, and buy.

Oritenga designs, builds and improves Shopify stores—from complete store builds and redesigns to product pages, mobile shopping, subscriptions, Klaviyo and conversion-focused improvements.

Oritenga Shopify design and development showing desktop storefront, mobile product page and shopping experience
Store Design
Product Pages
Mobile Shopping
Store Design Product Pages Mobile Shopping
Build a new Shopify store
Improve an existing store
Create a clearer buying journey
Start With a Store Review Book a 30-Minute Consultation
Shopify Partner access
Review before publishing
Stage-based satisfaction guarantee
What We Do

Four clear ways we help Shopify brands

Whether you are launching, redesigning or improving conversion, we focus on creating a clearer Shopify experience that is easier to understand, manage and buy from.

Desktop and mobile Shopify storefront designed by Oritenga
New Store
01

Build a new Shopify store

We plan, design and build the store from homepage to checkout, including mobile layouts, apps, testing and launch preparation.

  • Homepage
  • Product pages
  • Collections
  • Cart
  • Mobile
  • Launch
Before and after Shopify store redesign and theme improvement
Redesign
02

Redesign and improve your existing store

We keep what works and improve the parts that feel unclear, outdated, difficult to manage or difficult to buy from.

  • Theme improvements
  • Custom sections
  • Mobile fixes
  • Cart improvements
Shopify product page showing product benefits, reviews, offers and Add to Cart
Conversion
03

Make product pages easier to trust and buy from

We improve how benefits, reviews, pricing, offers, subscriptions, trust messages and Add to Cart options are presented.

  • Benefits
  • Reviews
  • Offers
  • Trust
  • Add to Cart
Shopify subscription selector connected to email journeys and app integrations
Retention
04

Connect subscriptions and customer follow-up

We connect Shopify with subscriptions, Klaviyo, reviews, analytics and the tools needed to support repeat purchases.

  • Subscribe & Save
  • Klaviyo
  • Reviews
  • Analytics
  • Apps
Additional Shopify support: Migration B2B and wholesale App cleanup Analytics and tracking
Find Your Best Starting Point

Which Shopify service fits your situation?

Choose the statement closest to where your business is today. We will show you the clearest place to begin.

Your situation

I am starting a new brand or launching my first Shopify store.

Recommended starting service New Shopify Store

Plan and build the store structure, design, product pages, essential apps and mobile shopping experience.

Explore New Store Builds
Your situation

My current Shopify store looks outdated, unclear or difficult to shop.

Recommended starting service Shopify Redesign

Improve the visual design, navigation, mobile experience, product presentation and customer trust.

Explore Shopify Redesigns
Your situation

People visit my store, but too few customers add products to cart or complete a purchase.

Recommended starting service Product Page & Conversion Improvement

Improve product pages, offers, trust content, mobile buying flow, cart experience and conversion barriers.

Explore Conversion Improvements
Your situation

I want subscriptions, better customer follow-up or more repeat purchases.

Recommended starting service Subscriptions & Customer Follow-Up

Connect subscriptions, Klaviyo email journeys, reviews and retention tools around the customer experience.

Explore Subscriptions & Retention
Your situation

I know my store needs improvement, but I am not sure what should be fixed first.

Best when you are unsure Recommended starting service Start With a Store Review

Receive a focused review and a prioritized list of what to improve before committing to a larger project.

Start With a Store Review

These recommendations provide a clear starting point. Final scope is confirmed after we understand your store, goals and priorities.

Selected Shopify Work

See how these services come together

Explore selected Shopify and eCommerce experiences combining brand presentation, product storytelling, mobile shopping and conversion-focused structure.

Explore All Selected Work
Clear Delivery, Lower Risk

Know what happens before the work begins

Every project is divided into clear stages, with defined priorities, review points and approval before major work moves forward.

01
Step One

Scope and plan

We confirm your goals, priorities, project scope and the first stage before development begins.

  • Clear priorities
  • Defined deliverables
  • Agreed first stage
02
Step Two

Build and review

We complete the agreed work in a safe Shopify environment and share progress for your feedback and revisions.

  • Secure collaborator access
  • Progress shared clearly
  • Agreed revisions included
03
Step Three

Approve and launch

You review the completed stage, approve the direction and decide when the work is ready to move forward or publish.

  • Client approval
  • Final quality checks
  • Controlled launch
Common Questions

Clear answers before you start

Learn what Oritenga can build, how smaller projects work and how the scope and price are confirmed before development begins.

01 Can you build a new Shopify store?

Yes. We can plan and build a new Shopify store from the initial structure through launch preparation. This can include the homepage, product pages, collections, navigation, cart, mobile layouts, essential apps, testing and core store settings.

02 Can you improve an existing Shopify theme?

Yes. We can keep the parts of your current store that already work and improve the areas that need attention. This may include custom theme sections, product pages, collections, navigation, mobile UX, cart flow, trust content, apps and conversion barriers.

03 Can you work on only one product page?

Yes. You can begin with one focused product page, landing page or first milestone without committing to a complete store redesign. We confirm the page goals, required content, functionality and mobile experience before the work begins.

04 Can you set up subscriptions and Klaviyo?

Yes. We can help connect subscription options and customer email journeys to the Shopify experience. Depending on the agreed scope, this may include subscription app setup, purchase options, delivery frequencies, welcome emails, abandoned-cart flows, post-purchase communication and branded email templates.

05 How is pricing determined?

Pricing depends on the project scope, number of pages, design requirements, content readiness, app integrations and level of custom development. After reviewing your goals and current store, we provide a clear scope, stages and price before work begins. Smaller projects can start with one focused milestone or a Store Review.

Ready to Improve Your Shopify Store?

Choose the clearest way to start

Start with a focused Store Review when you are unsure what needs attention, or book a consultation when you already have a defined Shopify project.

Recommended when you are unsure
Start With a Store Review

Identify the most important improvements before committing to a larger project.

Clear findings and prioritized recommendations before any larger project decision.
Already know what you need? Book a 30-Minute Consultation

Discuss a new store, redesign, product page or Shopify integration project.

A focused conversation about your goals, priorities and next step.
Clear scope before work begins
Secure Shopify Partner access
Review before publishing